The Gulp Alive product itself is superior to the original Gulp however the "tub" Gulp Alive is packaged in does need some work, no doubt. That being said many who purchase Gulp Alive do not have any problems while others immediately re-package it into some other container that seals better. During shipping the container is not a problem, the issue occurs after it has been opened.
In terms of cost Gulp Alive is actually less on a per bait basis then the original product, if purchased correctly. A better product for less money works for me!