Ronz Lures Are Back!
In early May of this year the New England fishing industry lost an icon as Ron “Ron Z” Poirier lost his hard fought battle with cancer. Ron was a pioneer and innovator of saltwater soft plastic baits and his passion for fishing and storytelling will be sorely missed.
Fortunately for the regions’ striper and tuna fanatics, the Ronz legacy will live on through his fabled lures, as the company was recently acquired by close friend and lifelong fisherman Jim Mandly of Portsmouth, RI and Stuart, FL.
Mandly plans to move the Cape Cod based operation to both Rhode Island and Florida. He expects to begin production as soon as possible. “I made a promise to Ron to maintain the same level of craftsmanship and precision engineering that he was so passionate about. Fisherman can count on the new Ronz to have that same look, feel and wiggle. Plus we have some new applications on the fire.”
Mandly is also excited to announce that long time friend of Ronz Lures and Pro-staffer from its very beginning’s; Capt Jack Sprengel will also join the team. Captain Sprengel of East Coast Charters will assist with sales, marketing and other key aspects of the operation. No stranger to the National Sport fishing scene, Sprengel has over two decades of relevant experience, both on the water and in the retail sector.
Jack Says “I’ve believed in the brand and supported Ron’s philosophy since the very first baits hit scene. I can assure all Ronz fanatics across the globe that the quality and catch-ability of these baits will remain exactly as they have come to expect. ‘Simply Perfect’.”
Anyone who was ever lucky enough to have crossed paths with Ron Poirier will surely miss his engaging personality and sense of pride in his products, but his spirit will live on with the legendary Ronz lure.
Contact: Ronz Lures, LLC
RonzLuresLLC@gmail.com
Jim Mandly
Capt Jack Sprengel
